Advertising+and+Media

As you create your ads for your assigned product, be prepared to explain the following: *How does word choice impact meaning and tone? *How does the commercial acknowledge and respond to conflicting evidence or viewpoints? (competing products?) *What are the advantages and disadvantages of using different mediums (print vs. commercial) to present a particular topic or idea?
 * __Wed., Oct. 17 __**


 * __Mon., Oct. 15 __**

Find and respond to 3 print ads (see below for ads) 1. Describe what you see in the ad. 2. What is the message? 3. What persuasive technique is being used? 4. Who is the target audience? How do you know? 5. Is this an effective ad? Why/why not?
 * ‍Number the ad and put a circle around it. **

Video ads/Commercials For each set of commercials, choose __one__ ad to analyze. 1. What is the product? Describe what is happening in the ad. <span style="font-family: "Times New Roman","serif"; font-size: 16px;">2. What is the message the product is trying to express? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">3. What persuasive technique is being used? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">4. Who is the target audience? How do you know? Guess the name or type of show where this ad (collection of ads) appeared. <span style="font-family: "Times New Roman","serif"; font-size: 16px;">5. Is this an effective ad? Why/why not?

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Commercials 1 <span style="font-family: "Times New Roman","serif"; font-size: 16px;">[|Commercials 2] <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Commercials 3

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A toy manufacturer encourages kids to be the first on their block to have a new toy. //
 * <span style="font-family: "Times New Roman","serif"; font-size: 20.66px;">Persuasive Techniques **
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Avante Garde __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that using this product puts the user ahead of the times.

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A scientist says that a diet product //<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">might //help you to lose weight the way it helped him to lose weight. A dish soap leaves dishes// virtually //spotless.//
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Weasel Words __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> “Weasel words” are used to suggest a positive meaning without actually really making any guarantee.

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor's. //
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Magic Ingredients __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that some almost miraculous discovery makes the product exceptionally effective.


 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Patriotism __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that purchasing this product shows your love of your country. //<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A company brags about its product being made in America. //

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze. //
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">[|Transfer] __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> Positive words, images, and ideas are used to suggest that the product being sold is also positive.

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product. //
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Plain Folks __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that the product is a practical product of good value for ordinary people.

//<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery // //<span style="font-family: "Verdana","sans-serif"; font-size: 16px;">Buy a burger; get free fries. //
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Snob Appeal __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Bribery __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> Bribery offers you something “extra.”
 * __<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Bandwagon __**<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Wed. Part 1 <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Number the ad and put a circle around it. <span style="font-family: "Times New Roman","serif"; font-size: 16px;">1. Describe what you see in the ad. <span style="font-family: "Times New Roman","serif"; font-size: 16px;">2. What is the message? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">3. What persuasive technique is being used? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">4. Who is the target audience? How do you know? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">5. Is this an effective ad? Why/why not?
 * //<span style="font-family: "Times New Roman","serif"; font-size: 18px;">To do: Answer the following questions for 3 of the ads below. //**

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Print Ads:

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">1.

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">2.

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">3.

4. 5.

6.

7. . 8.

Propoganda - appeal to emotion

[] <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">Analyzing advertising: what are ads really selling? <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">1. Be the ad detective: [] <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">2. Check out food advertising tricks: [] <span style="font-family: "Times New Roman","serif"; font-size: 19.33px;">3. "What's in the bag?" checking the advertisement for what you are really bringing home from the store: <span style="font-family: "Times New Roman","serif"; font-size: 16px;">[] <span style="font-family: "Times New Roman","serif"; font-size: 20.66px;">4. <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">If you have headphones: [|http://pbskids.org/dontbuyit/buyingsmart/price_flash.][|html]
 * __<span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">Wed. 10/3 __**

<span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">3-2-1 <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">Three things you learned in the activity <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">Two things that surprised you/shocked you <span style="font-family: "Times New Roman","serif"; font-size: 22.66px;">One thing you still want to know more about/question

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Mon./Tues. 10/1-2 <span style="font-family: "Times New Roman","serif"; font-size: 16px;">1. **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">What do we desire and why do we desire it? Can media and advertising shape our desires? **
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Why does this question matter?

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Activity: Social Status and Designer Wear (due Day Two) <span style="color: #000000; font-family: "Arial","sans-serif"; font-size: 16px;">Tell students they can work alone or in partners (each partner has to do their own work, but they might want to talk to each other about what they are writing). Each student needs a piece of paper to divide into four parts. <span style="font-family: "Times New Roman","serif"; font-size: 16px;">|| **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">1. **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">Brand name thing I own or would like to own: <span style="font-family: "Times New Roman","serif"; font-size: 16px;"> || **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">2. **<span style="font-family: "Arial","sans-serif"; font-size: 16px;"> Positive things people might assume about me if I had it or wore it: <span style="font-family: "Times New Roman","serif"; font-size: 16px;">||
 * <span style="color: #000000; font-family: "Arial","sans-serif"; font-size: 16px;">In the first section, they will write down or draw a picture of one item of designer/brand name clothes or a designer/brand name accessory they own or would like to own. Then they will cut that item out of a magazine, or one like it.
 * <span style="color: #000000; font-family: "Arial","sans-serif"; font-size: 16px;">In the second section, they will describe some positive things people might assume about them if they had or wore that particular thing.
 * <span style="color: #000000; font-family: "Arial","sans-serif"; font-size: 16px;">In the third section, they will describe some negative things people might assume about them if they had or wore that particular thing.
 * <span style="color: #000000; font-family: "Arial","sans-serif"; font-size: 16px;">In the fourth section they will write why they think other people might think some of the things they stated in sections 2 and 3 of their page. Their pages will look like this **__Homework 1.__**


 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">|| **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">3. **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">Negative things people might assume about me if I had it/ wore it: <span style="font-family: "Times New Roman","serif"; font-size: 16px;"> || **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">4. **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">How I know/why I think people would assume these things about me: <span style="font-family: "Times New Roman","serif"; font-size: 16px;"> ||

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Branding [](scroll to end for brand/symbols)
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">[|http://pbskids.org/dontbuyit/buyingsmart/costofcool.html]


 * <span style="font-family: "Arial","sans-serif"; font-size: 16px;">Conclusion: Class Challenge: **<span style="font-family: "Arial","sans-serif"; font-size: 16px;">Tell students that tomorrow is "no logo" day. The challenge is for each student to come to school in clothing that has no identifiable brand labels or logos. When students come to class next day, see who has the fewest logos showing. Give them 3 bonus points.

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">2. The teenage demographic

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">3. What and where are ads? <span style="font-family: "Times New Roman","serif"; font-size: 16px;">4. Analyzing advertising: what are ads really selling?
 * //<span style="font-family: "Times New Roman","serif"; font-size: 16px;">What is an advertisement? //<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> An ad is something that is trying to influence a person to "buy" (or adopt) a product, service or idea.
 * //<span style="font-family: "Times New Roman","serif"; font-size: 16px;">Where do you usually find ads? //<span style="font-family: "Times New Roman","serif"; font-size: 16px;"> TV, billboards, newspapers, internet. . . //What about the classroom? Is the school free from ads?//
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Rate yourself on a scale of 1-5: //Are you influenced by advertising? Explain and give evidence to illustrate your answer.//
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Be the ad detective: []
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Check out food advertising tricks: []
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">What's in an ad? []
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Argumentation vs. persuasion handout []
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">Write a paragraph trying to PERSUADE someone to purchase a product that you love. Use one of the techniques from the back of the Persuasive Techniques handout.

<span style="font-family: "Times New Roman","serif"; font-size: 16px;">5. Videos and teen culture
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">PART I - WHAT DO TEENAGERS WANT? ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">PART II- WHAT AND WHERE ARE ADS? ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">PART III.- ANALYZING ADVERTISING : WHAT ARE ADS REALLY SELLING? ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">PART IV - THE TEENABE DEMOGRAPHIC ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 16px;">PART V -VIDEOS & TEEN CULTURE ||

The Art of Rhetoric-Persuasive Techniques in Advertising [] [] Pediatrics article on advertising and children [] American Psychological Association []

Critical Consumerism (unit) []